The conversation itself was fairly predictable -
Mid-age contractor (we'll call him Guy.), returning to college to complete his degree:
“So tell me about this lean stuff.”
Me, the academe steeped in theory and ready to change the world, offers the BIG NEWS:
“It is a major paradigm shift in construction, an integrated flow of work which optimizes the whole, not the pieces.”
Guy, on immediate defense, pitting his experience against theory: “ Sounds like what we do now, so it’s just-in-time.”
Me – thinking that my 1 liner needs some adjusting, stall with: “ That is a small piece of it, yes.”
Guy – deploying the conventional deflect responsibility tactics: “No point in changing unless customer asks for it. My customers are big players in the healthcare industry, and they have their programmatic requirements down pat, can’t see how it could help them. And what’s in it for me?“
Me – sensing a chink in the defense - an opportunity: “oh – well, both you and customer can get the product delivered under budget, ahead of schedule and with far fewer RFPs or changes,” citing the great
Sutter Health Care case in ENR.
Guy – “We already use design-build, and what happens in California doesn’t work here.”
The conversation continued with thrusts and parries, as I increasingly viewed it from a bit of a detached perspective, wondering if anything would penetrate that armor of resistance. Then he essentially landed what was to be the final stroke, stating that my attitude was much better suited for academia, since industry doesn’t have time to think about the “Why” of things. I thanked him for the compliment, but disagreed with the sweeping generalization.
The construction industry hasn’t always had such a resistance to change. Our colleague Martin Holladay, GBA Advisor, points to the post-war “
Can-Do” era. He suggests that one explanation for this remarkable time of innovation might be traced to the large farming population at the earlier part of the century, when families innovated out of necessity, and kids learned to fix just about anything. These skilled tinkerers became the engineers and industrial innovators that led America's economic growth. However, by the 1980’s, this generation was mostly retired, to be replaced by kids who came from the squeaky clean suburbs, the “me” generation, the entitlement crowd. These were the naysayers of greenbuilding, who were even willing to pay big money for
reports which “proved” that energy efficiency improvements couldn’t be done cost-efficiently. That was just 2 years ago, but it almost feels archaic, given the many successful projects demonstrating that “Yes, we can.”
Attitude. I’ve referred to it in past blogs:
supercharged “can-do” attitudes stemming from constraints of stronger environmental regulations in California; the changed vision, changed behavior, willingness to engage, and shift in attitude which
brings back the craft to construction. It also seems to be a key finding in some of my recent research: the critical nature of attitude in the success of any program for change. It starts with getting rid of defensive attitudes, separating personal egos from the process and being willing to see what is hidden in plain sight. Then it takes courage to ask the question “why?” and explore the causes behind the consequences. Finally, “can-do” attitudes apply to change, to finding solutions, to continuous improvement.
This sounds all very good in theory, but as the conversation clearly shows, may be harder in reality. Not only in reference to the contractor role, but in my own desire to convince everyone to drink from the Kool-Aid. Talking louder doesn’t help a deaf person hear, but it may make a hearing person cover their ears. Perhaps this is the time to recognize the difference in attitude between preaching and leading.
As described in previous blogs, we know that Lean in Construction is successful and thriving. It has been recognized by the AIA, the AGC, and by CURT (Construction User Round Table – the owners). It will continue to grow among market leaders. My role is to support the process, offer the “Why” thinking to contractors who are in this leading group, and to keep the door open for others. And in the meantime, I’ll work on that one-line reposte for contractors asking about lean. “It is an opportunity for you ….”