Individual human
capital refers to the increase in education, skills, and health to help
people help themselves. I’ve always
enjoyed the approach taken by Interfaith
Power & Light, whose efforts to “green” their congregations help train energy
leaders , and then leverage this by helping the less able. Other groups, such as the Bike Kitchen, not
only helps distribute bicycles but also the knowledge of bike mechanics. The point is that skills and knowledge can originate
from many sources, in addition to formal
education. The greater the depth and
breadth of skills in your community, the stronger the self-reliance, and the
faster it can move up the wealth ladder.
Both of the previous examples also demonstrate the benefit of knowledge
gained within a community, which becomes collective
“institutional knowledge “ that outlasts any one individual. How does this affect the builder or
developer? It could be the repurposing of a building that might otherwise be
torn down, or connecting with a civic group to offer training or share
knowledge in weatherization, or gardening.
Or the information might flow the other way, for example, finding old
craftsmen who can pass on their tacit knowledge and craft skills.
Cultural capital refers
to people’s relationship to society and their role in it. It is “who we are,” as a collective entity. The built environment can support the growth
of this capital. For example, in an area
with a heritage of blue-grass music , the architecture needs gathering spots –
front porches, small town parks with benches in a circle, some shelter from the
rain – for the jam sessions and impromptu lessons. I’ve seen this first hand in Floyd, VA, which
has gained a reputation that draws fellow music enthusiasts. It can also be seen in the restoration of
old-time theaters, or the preservation of the old schools with auditoriums available
for community use. I believe this might
also be expressed by encouraging the awareness and pride in local vernacular
architecture, helping people establish a sense of place, a uniqueness. Strip malls strip away cultural heritage. Even within the house design itself, the
cultural heritage can inform space planning.
Does the local culture enjoy large family gatherings? They may need a
floorplan that has a larger combined dining/ living area, but could decrease
the master bedroom size. Do they enjoy
communal activities like canning? Back in Utah, houses used to have “canning”
kitchens in the basements, where it would be cooler and dedicated to the
activity.
Political capital.
As a community becomes a more cohesive
unit, it also gains the ability to influence the distribution of resources
within a social unit. Political capital is
not just the large voice heard in rallies in D.C., but the many other voices advocating
for local and regional change. Possibly
the best opportunity to support this political capital in the construction
industry is the adoption of a transparent process for a building design, or a
development. Reaching out to host an
open house or a design charrette may add time initially during design, but can
gain invaluable community support and even generate ideas that help tie the
project into the fabric of the community.
The key premise of creating wealth is that it is not
administered with a heavy hand, but rather grows organically from the existing needs,
interests, and organizations. In order
for any effort to be sustainable, the locals must have “ownership” of the
project - physically, fiscally, and emotionally. Local leadership will command the most
respect and will be able to cast the widest net, ensuring that no group be left
behind. They will know better what is
needed than could any outsider, and can generally arrange to get things done
faster. Oftentimes, all they need is
that first helping hand, through a micro-loan or connections to other types of
resources.
It is a lot to think about when building a new neighborhood,
or fixing one up. But the days of just
quickly putting together a house and then walking away crashed in ’08. Other industries are already realizing that
there is a need to rethink the value proposition, recognize broader societal
and environmental impacts, and partner collaboratively with their value chains. Even the code has increased the scope beyond the
minimum requirement of life-safety. As of the 2003, it now also safeguards
health and general welfare through affordability, stability, light and
ventilation, and energy conservation. Now,
in 2013, isn’t it time we started to invest some of our time and talent into creating
wealth for our well-being, for our current enjoyment and the promise of future
dividends?
















